ZO expects 3.6% increase in ad spend for 2012 in U.S. ...

ZenithOptimedia?s latest forecast predicts global ad expenditure will grow 4.8% in 2012, reaching $489 billion by the end of the year. Given the current economic conditions, and ZO?s knowledge of advertiser plans for the upcoming season, they?re projecting a 3.6% overall increase for advertising in 2012. Growth in the American economy continues to be slow and unemployment is steadily falling. Consumers are cautious in their spending, with gasoline and grocery prices remaining high. Despite this, the economy is in a much better place than it was two years ago, and advertising is also expected to increase 3.8% in 2013, and 4.8% in 2014. Traditional media are struggling to reach new consumers and, as a result, are losing revenue. Print in particular is suffering, with more consumers obtaining their news online. Traditional media are converging into easily-accessible, on-demand forms. New devices, such as tablets and eReaders, will likely gain traction with newspapers and magazines as more consumers adopt these devices. Zenith predicts that the internet and other emerging media will continue to grow at the expense of traditional media. Excepts from the report : Fortunately, most of the large financial, retail and automotive spenders have returned to the marketplace. We continue to see TV dollars moving from network to cable, and this trend will likely continue as cable networks continue to add quality programming to their lineups. Print will also suffer on account of digital media, but eReaders and tablets have given new life to magazines, and as these devices gain traction, we expect accelerated adoption of these devices. Our largest increases in spend for 2012 are in internet (17.8%) and cable TV (10.0%). We expect to see decreases for newspapers (-8.0%), magazines (-3.0%), network TV (-1.0%) and syndication (-12.0%). Marketing services are expected to grow 2.9% in 2012. Radio With numerous holiday sales events, including scatter campaigns placed for November and December, we are expecting growth in the future. Looking ahead, we expect to see slight increases in network radio adspend of 3%, 2% and 1% in 2012, 2013 and 2014 respectively. As for popular radio formats, live sports, sports talk and news/talk are reporting strong numbers in latest PPM. The NBA lockout has led to dollars being re-expressed in NCAA football and basketball, and NFL. With the Presidential election being only a few months away, and Republican debates in full swing, we are also seeing a surge in talk programming. Looking into the 2012 upfront, budgets were released later but we are seeing a majority of the same advertisers who participated in last year?s upfront. Retail, insurance, lawn car and real estate are the lead categories. Streaming audio is experiencing tremendous growth in listenership and, as a result, is included on most upfront submissions. Due to the political and Olympic year, pricing is up 3.0%. Network TV Network TV adspend is expected to decrease by 1.0% in 2012, while 2013 and 2014 are expected to decline by 2.5% and 3.0% respectively. With the Olympics taking place in London, the time difference will mean fewer events airing live than there were for the Vancouver Olympics. NBC Sports Chief, Mark Lazarus, has already promised that more events will be aired live rather than saving the best for tape-delayed coverage in primetime, which is what NBC has done in the past. Therefore, more viewers are expected to tune in online to watch their favorite events rather than wait to watch prerecorded versions. Also, with Comcast-owned sports networks now under the NBCU umbrella, more Olympics coverage will be airing on the rebranded NBC Sports Network. Cable TV Cable networks will continue to build momentum? especially those seen as alternatives to broadcast prime (USA, TBS, TNT, FX), largely thanks to the return of big-spending automotive and financial advertisers. Zenith anticipates strong cable spending going forward, with continued increases of 10.0% in 2012, 10.5% in 2013 and 11.0% in 2014. Spot TV The 2011 marketplace saw increases in several key categories, which we expect to be carried on annually with increases of 8.0%, 2.0% and 4.0% for 2012, 2013 and 2014 respectively. The spot TV marketplace during the first half of 2011 was robust and strong in many categories. Unfortunately, high gas prices and a decline in consumer confidence have resulted in local markets slowing in the flow of business. There was strong growth in 2011 for cosmetics and beauty aids, while government, politics and organizations experienced heavy declines in spend. The 2012 spot TV marketplace is expected to be extremely volatile with the Presidential election at hand. Primaries will be pivotal for candidates and, after the billion dollar political spend in 2010, stations and marketers are gearing up for a turbulent marketplace. To add to the frenzy will be the Olympics in August, bringing new and returning business to the local markets. Even when the economy was soft in 2010, political dollars drove market pricing. Syndicated TV Spending in 2012 is expected to decline by 12.0%, followed by a 10.5% decrease in 2013 and -11.0% in 2014. The end of The Oprah Winfrey Show and the addition of popular series The Big Bang Theory, Futurama and Law & Order into syndication have shaken up the landscape for the 2011-2012 season. However, overall viewership in syndication has remained relatively flat from last year. Consumer magazines Magazines ended flat in ratecard-reported revenue through 2011, according to the Publishers Information Bureau (PIB). Q4 2011 proved to be a difficult quarter, down 8% in paging against the previous year. PIB saw magazines ad revenue growth in only four of the 12 major advertising categories during the fourth quarter. (Twelve categories are the most significant contributors to PIB revenue, comprising more than 85.0% of total advertising spending). Financial, insurance & real estate was the only double-digit gain, up 18%. Newspapers The newspaper industry continued to see declines in 2011. The Newspaper Association of America announced that print advertising revenues fell 10.9% from $5.41 billion in the third quarter of 2010 to $4.82 billion in Q3 2011. Zenith expects decreases in newspaper ad spend of 8.0% in each of 2012, 2013 and 2014. Internet Zenith predicts total internet ad spending to grow 17.8% in 2012, and 18.7% for each of 2013 and 2014. Online ad growth is being driven, in part, by online video, with video ads ?becoming the main form of brand advertising in the digital space?, according to eMarketer. The company says spending growth for online video will run in the 34% to 54% range between 2009 and 2014 ? growing from $1.4 billion in 2010 to $5.2 billion in 2014. By 2015, nearly $50 billion will be spent on online ads in the US. One key online ad format, classifieds, is highly influenced by overall economic attitudes and activity. Classifieds depend on employment and real estate, both of which will likely remain soft markets into early 2012. Sales of graphical display ads, including banners and videos, are poised to climb 25% in the US this year. Mobile marketing will continue to grow, fueled specifically by ubiquitous apps, user-friendly browsers and 3G/4G speeds. Smartphone ownership now comprises 28% of all mobile phone ownership, with over one million smartphone devices being activated on a daily basis. Publisher growth is also evident with the Apple?s app store having over 400,000 apps and Android with over 200,000. The average number of ads shown per app session is 4.3, and the average session lasts just over four minutes. Moreover, smartphone users now spend more time in mobile apps per day than the average internet user spends online. The big three social platforms (Facebook, Twitter and YouTube) are all building platforms that are attractive to small businesses in addition to Fortune 500 companies. Social media is creating a new type of advertiser that did not advertise before, including individuals and content creators. Facebook is already commanding more than 25% of the impressions served of display ads. And 34% of digital impressions in the display category are currently generated by social media sites. If display ad spending growth flattens, and social media impressions continue to grow at even the fraction of its previous rate, then it is safe to say that the majority of display growth will be attributable to social media. YouTube said it now has over 20,000 different advertisers running campaigns, a 100% increase from last year. In addition, 98 out of 100 of Ad Age?s top 100 advertisers are now advertising with YouTube. Twitter has worked with more than 600 advertisers on more than 6,000 campaigns. Plans are in place to offer an automated ad-buying system for small businesses later this year, which should lead to a torrent of new advertising for the platform. Social media ads should also be expected to increase in price based on current patterns, the influx of new advertisers, new creative formats and improved targeting. Traditional out of home Zenith is predicting a 3.0% increase in traditional OOH spend for 2012, and 5.0% for each of 2013 and 2014. Out-of-home advertising revenue grew faster than the economy, as well as many other media, in the third quarter of 2011, rising 4.2% to just over $1.5 billion, according to the latest figures from the Outdoor Advertising Association of America. Many industry categories, including local services, media, schools, and restaurants performed well through Q3 2011. However, after two quarters of strong growth, the financial category remained flat. Lamar advertising released an interstate travel app in October called RoadNinja, marrying billboard advertising with mobile technology. Advertised on over 1,000 static and digital billboards, potential users are informed of the opportunity to download RoadNinja. This location-based app utilizes Foursquare technology to alert users to the options available at upcoming exits, as well as sales and promotions in their immediate area. Non-traditional out of home Zenith predicts that expenditures for nontraditional OOH advertising, such as place-based media and experiential media, will grow 5.0% in 2012, 2013 and 2014. Spending on place-based digital networks in a variety of venues ? such as gas stations, malls, gyms, supermarkets, etc. ? will increase as stronger, better-adapted networks absorb and gain control of the weaker developing networks, promoting stability across the marketplace.

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Exclusive: Obama, UK's Cameron discussed tapping oil reserves: sources

WASHINGTON (Reuters) - President Barack Obama and British Prime Minister David Cameron discussed the possibility of releasing emergency oil reserves during a meeting on Wednesday, two sources familiar with the talks said, the first sign that Obama is starting to test global support for an effort to knock back near-record fuel prices. Obama raised the issue during a broad bilateral meeting at the White House, according to a UK official with knowledge of the discussion.

Asked about the talks, a senior Obama administration official said: "No agreement was reached. We will continue to work together to address energy security and oil price issues." While U.S. officials have said for weeks that they will consider all possible measures - including a release from the U.S. Strategic Petroleum Reserve (SPR) - to prevent prices from derailing a nascent economic recovery, Wednesday's meeting was the clearest indication that diplomatic talks were moving ahead. Discussions could last as long as several months before any decision is made, one of the sources said.

Obama's approval ratings have come under pressure from rising gasoline prices, which have hit seasonal record highs, and the White House is eager to show exasperated Americans that it is doing all it can to keep fuel costs in check.

Unleashing emergency stockpiles would almost certainly prompt attacks from U.S. Republicans, however, who blame Obama's energy policies for high prices at the pump and could paint an SPR release as a gimmick to appease voters during an election year.

Benchmark crude oil prices have rallied 16 percent this year as new European and U.S. sanctions begin to choke off crude exports from Iran, while supplies from other smaller producers including Sudan and Syria have also been cut. A release of reserves would be the second such intervention in the past year after the world's consumer nations sanctioned their biggest ever release last June in the wake of Libya's civil war. Prior to that, U.S. officials had spent about six weeks quietly shoring up the support of International Energy Agency (IEA) member nations and key OPEC allies.

While likely to be popular with many Americans, tapping the SPR alone could antagonize allies in Europe, several of whom remain unhappy over last year's action and are unlikely to back another release. The head of the Paris-based IEA, Maria van der Hoeven,?has said in recent weeks she sees no current need for consuming nations to release strategic reserves. Analysts say that Obama would likely prefer to press forward with the legitimacy of full IEA member support, but realistically may have to settle for the backing of just a handful of other consumer nations.

ALL OPTIONS OPEN Top U.S. officials including Energy Secretary Steven Chu and Treasury Secretary Timothy Geithner have said publicly in recent weeks that a U.S. SPR release is among the options the government is considering.

U.S. gasoline prices are at their highest seasonal levels ever, with retail gasoline near $3.80 a gallon on average.

Gasoline prices tend to rise as the high-demand summer driving season approaches, raising the specter of prices in coming months topping the record of $4.11 a gallon reached in July of 2008. U.S. officials have also recently pressed major overseas crude suppliers like Saudi Arabia to boost output and keep a lid on prices. "We think the markets are tight. Therefore, we think there is a need for more production," U.S. Deputy Energy Secretary Daniel Poneman told a conference in Kuwait on Wednesday, prior to the talks in Washington. "Oil prices at current levels are so high that it's not consistent with a sustained economic recovery." The U.S. SPR, the world's largest strategic reserve, can hold as much as 727 million barrels of light oil, equivalent to just over a month of U.S. daily consumption.

(Editing by Eric Walsh)

Source: http://news.yahoo.com/exclusive-obama-cameron-discussed-tapping-oil-reserves-sources-022953143.html

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Social Media Platforms are constantly moving us apt?Connect?plus it can be overwhelming to reserve up as it is not longer just Facebook plus Twitter only more plus more are entering the mall plus demanding our attention such as pinterest,??? ?????,delicious and the list goes aboard I was creative this week when I watched?The Amish Project: 90 Days Spent of the Communication grid?on YouTube virtually a guy who decides apt disconnect from technology as 90 days?including no phones alternatively txt messages),asics football, internet,herve leger max azria, email alternatively social medium plus documents his experience.
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Grieving Jefferson leads Jazz past Pistons 105-90

SALT LAKE CITY (AP) ? Al Jefferson looked at the ceiling and pounded his chest as he does after every game.

Monday night it was different. Jefferson was playing for his 82-year-old maternal grandmother, who died unexpectedly about 24 hours earlier.

"I know she wanted me to go out and play and do my job and that's what I did," he said.

Jefferson scored 33 points, including his only career 3-pointer at the buzzer, and added 12 rebounds to lead the Utah Jazz past the Detroit Pistons 105-90.

Afterward his teammates went to him immediately.

"Your teammates (are) your second family," said Jefferson, who is in his second year with the Jazz. "They've been very supportive. They didn't even expect me to play tonight. I told them I was coming ... 100 percent ready to win the game because it's all about business when you step on that court."

The Jazz trailed 77-75 entering the fourth quarter but outscored Detroit 30-13 in the final 12 minutes.

C.J. Miles added 15 points, including three 3-pointers in the fourth quarter, to help the Jazz end a two-game skid and snap Detroit's three-game winning streak.

"I was just trying to stay patient, stay ready," said Miles, who hit back-to-back 3s to put Utah ahead 85-82 with 7:59 left.'

Jason Maxiell's jumper would tie it at 87 but the Jazz finished on an 18-3 run, with Jefferson's 18-footer and Miles' final 3-pointer sealing it after Detroit had pulled within 93-89.

Rodney Stuckey scored 29 points for the Pistons, who have not won in Salt Lake City since 2002 ?losing their last nine visits.

"Down the stretch they made some crucial shots," said Stuckey, who was 10 of 17 overall.

"They probably made three or four 3-pointers with five seconds or less (on the shot clock) that really hurt us. Give them credit. They executed down the stretch."

The win ended a drama-filled day for the Jazz that started with a closed-door meeting between guard Raja Bell and team brass. It came two days after Bell was sent home from a road trip following a verbal clash with coach Tyrone Corbin, but both sides proclaimed the matter closed. Bell started, but had just one point.

Greg Monroe added 14 points and Ben Gordon 12 for Detroit. Devin Harris added 19 points for Utah, while Paul Millsap had 12 points and 10 rebounds.

Overall, Utah sank 7 of 11 from beyond the arc, none sweeter than the one Jefferson hit.

With the game in hand and the clock winding down, Harris fed him a shot at the arc. It hit nothing but net.

It was his first 3-pointer since high school and snapped an 0-for-23 streak in eight pros seasons.

"When I hit that shot, I just felt like it was one of those nights for me," Jefferson said.

He knew Gladys Jefferson, who died Sunday night, was with him.

She had essentially raised him in Prentiss, Miss., and continued to watch every one of his games on television ? even when he played late on the West Coast. He is expected to attend her funeral Friday and miss weekend games against Golden State and the Los Angeles Lakers.

Though he missed Monday morning's shootaround because he didn't get any sleep Sunday night, he said she would have wanted him to play Monday.

He spoke fondly of the "special" lady, recalling days he got up early in the hot Mississippi summers, and played hoops alone while she watched and washed clothes.

"She's the one who made me the man I am today," he said. "She was with me when I made mistakes, and with me when I did great. I know she's resting. It's tough to go through, but it's a part of life and you must go on."

Jefferson had dealt with the deaths of his parents three years ago, and would get through this.

"The bad thing about this is I go home and when I'm at home I think a lot," Jefferson said. "That's the good thing, about being around teammates and playing basketball everything goes out of your mind. Now reality will probably set in."

NOTES: Tayshaun Prince finished with nine points, leaving him two shy of becoming just the 10th Piston to score 9,000 career points. ... Utah entered Monday tied for 11th in the Western Conference, but needs only a few wins to get back in playoff contention. ... The Jazz have a favorable schedule this week before facing the Lakers and Oklahoma City Thunder next week. ... The loss started a grueling stretch of 10 games in 10 cities for the Pistons.

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Auto Repair Articles ? How To Transform Your Basement Into A ...

Mar 12 2012

Whether you?re trying to increase your home?s value or simply beautify the place a little bit via a few needed improvements, you should know that there?s a lot more that can go wrong than can go right. That?s just how it is with improvement jobs. Being a carpenter is a true skill. The handyman isn?t always the best at home improvements. This is why you need to read these tips.

Air Conditioning

To make sure that you?re always getting the most out of your air conditioning units, always remember to clean those filters. Especially if you have a large central machine attached to the home, it?s vital that the filter remains clean so that the machine doesn?t have to work too hard and burn itself out prematurely.

When thinking about home improvements, think green! It?s a great way to add value as well as to be environmentally friendly. Putting in an energy efficient furnace or air conditioning will not only make your living space more comfortable, but also save you money and keep the earth cleaner longer.

Make sure you keep the filter for your air conditioning unit clean. If the filter gets clogged up, the air conditioning unit will have to work harder to cool your house, using up more energy. It can also result in the unit running longer than it should be needed. You should change your filter at least once a month to prevent buildup.

It is very important to change your air filters. It is not only healthier for the air that you breathe inside your property, but its better on your heating and air conditioning unit. The majority of the service calls that these repairmen face result from develop that has gotten into the machine from dirty filters.

It is extremely important to change your air filters. Not only is it healthier for the air that you breathe inside your home, but it is better for your heating and air conditioning unit. Many of the service calls that these repairmen face are due to build up that has gotten into the machine from dirty filters.

Not every home improvement job you tackle is going to be difficult. Some jobs might even seem easy. But if you do not understand how to properly pull them off, you are going to cause a lot more harm than good in your home. What you?ve just read above were some great improvement tips. Use them to your benefit.

If you want to learn more about air conditioning,you can read more topics related to cooling system.. This article, How To Transform Your Basement Into A Game Room is available for free reprint.

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Major ten Home business E-mail Fundamentals | Southbend Store

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Precisely what is Simple fact and what is ... - New Health and Fitness

New Health And Fitness.Org - Health Information You Can Use

Imagine the frustration of discovering that you?ve been performing the same exercise wrong for years. Think of the one who gets injured exercising because they were given incorrect information. These considerations happen to people all the time. You need to be sure you?re getting your information from experts and credible sources for this reason. Your health depends on you doing your research because bad information is everywhere. The following information on health and fitness is solid.

You can find a lot of details about back pain merchandise and knowledge which includes yoga exercise online. Yoga is touted as a means for relieving your back pain. This is only true for some cases, making this statement misleading and dangerous. Yoga exercises can help you with lower back pain if your reason for the pain sensation relates to parts of your muscles. You can stretch and strengthen the muscles in your back by doing yoga. Your back pain will go away as you do that. Performing yoga exercise is not going to alleviate lower back pain as a result of bone fragments issues like a challenge with a backbone disk, even so.In these cases, yoga can actually cause serious complications.

If you want relieve your feeling of stress, do some exercises. Some people say that working out or exercising is stressful. Performing exercises causes your body to produce a relaxation response. Granted, may very well not always experience the idea if you?re operating or perspiration all over the place during a workout session. Exercising can help your body and mind to be distracted from stress you may be feeling. There is also the point about endorphin release which helps to calm you and can create a natural feeling of euphoria.

On top this; regular good quality physical exercise assists increase your physical and mental functionality. Indeed, the benefits of greater strength and stamina will help your physical performance. The greater degree of clarity from regular aerobic exercise will obviously benefit your mental performance. Diet and nutrition also see improvement by people who exercise regularly.

The fitness world is full of lies, half lies, and truths. You will must be mindful by what you choose to consider. Find ways to verify the information before you trust it like this article. Watch out for information that can cause harm if it?s wrong. We all lead to performing research in doing what many of us go through as well as listen to.

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LUHC Alumni ? Blog Archive ? Technology Continues to Change ...

Technology has always been a gigantic driving force in the art and invent fields. But ever since the introduction of personal computers in the 1980s and the advertising campaigns that went along with that advancement, technology has changed these fields at ever-faster rates.

Everyone who was watching the NFL natty Bowl in 1984 surely remembers the 60-second advertisement for the Apple Macintosh, with a woman hurling a hammer through a giant conceal projection of "mountainous Brother." Those who weren't alive or were too young to remember have probably unexcited seen or heard references to this ad, whether they know it or not. Even those who have never heard of the ad are peaceful living in the aftermath of this advertising and technology breakthrough.

One of the most notable lasting effects of the technological advancements of the '80s and '90s is the proliferation of advanced computer tools not only in offices, but in homes as well. From advertising agencies to the homes and offices of freelance artists and designers, the art and build industries were suddenly technology-heavy after the unique personal computers were accessible to the public.

The scheme people write has changed, for example, whether they are writing for artistic or pragmatic purposes. Before the advent of word processors and personal computers with word processing abilities, people had to type out documents on a typewriter, edit them manually, and then type them out again. The whole process would have to be repeated until a final draft was settled on. Now, writing and editing can happen simultaneously and from the same virtual document.

The advances in the graphic construct industry can be likened to the progression from typewriters to word processors to Microsoft Word and similar software. Designs are never fixed in today's high-tech environment; the onscreen layout and printouts of designs are merely illustrations of the original stage of the create, which can easily be edited within the program to enable a modern belief. Virtually any aspect of the perform can always be changed.

In the art industry, technology has also opened original doors for creativity and art appreciation. Artists have fresh media in which to work, including graphic construct software and film technology, and art lovers are able to more easily access recent art via the Internet. Art restoration and preservation is also more true, efficient and correct than ever before.

As technology continues to arrive, one thing is obvious ? the possibilities for art and perform are virtually endless.

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